NEWS | The project, Efficient Business Prototyping in Software Startups, is run by senior lecturer Elizabeth Bjarnason and it is conducted as part of ELLIIT: the Linköping-Lund initiative on IT and mobile communication.

👋 Hi Arianna Benigno, CPO at SiB Solutions. Tell us a little about this project and topic, please.

– The project is called Efficient Business Prototyping in Software Startups. The topic is very relevant for startups where the challenges to face are of a very different nature respect to bigger corporations.

– As a startup we need to balance the business focus with the technological innovation aspect, as well as the pressure to reach the market with available resources. Before reaching maturity, a startup needs to navigate from a more problem/solution focus mindset to reach stability and be able to grow.

How can using prototypes facilitate the success of a startup? Is it used in a similar way independently of which degree of maturity the startup is in?

– The questions around how we use prototyping and why were the ones I had to answer, while reflecting on where we stand with our development and how we are utilizing customers as partners in our projects, especially the AI ones.

-I think one of the main conclusions we made is that we use prototypes to define an exploration strategy for the design and the technology investigations we want to look at.

-I believe it will be very interesting to see what conclusions will be drawn from this study. It might be very helpful for us to define a better approach on how we use prototyping for reaching our ambitions.

Arianna Benigno, CPO at SiB Solutions.

Thank you Arianna for sharing!


About: The Efficient Business Prototyping in Software Startups project runs from 2020 to 2022. It will investigate how new and small businesses can use prototyping effectively to validate and generate innovative business ideas, and to successfully communicate with external stakeholders such as investors and customers. The project is run by senior lecturer Elizabeth Bjarnason.